Monthly Archives: August 2011

Adam Cloch Making of the natural gas commercial

I got a lot of great feedback on one of my favorite videos from last week so I decided to post a follow-up on the efforts what went into making that video from LovoFilms.

You can watch the “making of” video below to see the time and energy that went into the shoot. I enjoy watching the director’s face light up as he talks about the creative concept for the film. In his words:

  • The story is simple, visualize the warmth of natural gas by wool.

There was a month of preparation just gearing up for the shoot. The shoot itself took 4 days and night to shoot, with a professional crew of more than 40 people. They used both live and stopmotion with 4 different cameras. It’s amazing the amount of detail that went into the video and I enjoy seeing all the positive energy in the “making of” segment below.



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Adam Cloch One of my favorite natural gas videos

As the votes pour in for the finalists of our natural gas video award, I thought I’d post one of my favorite natural gas videos. The video was done by TBWA Brussels, directed by Olivier Babinet produced by Lovo Films. Great video. Just makes me want to roll over and go back to sleep. Let me know what you think and don’t forget to vote for the natural gas video award.



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