Natural gas utilities are turning to social media to connect with their customers in a more personal manner, from communicating outages or emergencies, delivering corporate communications messaging and offering direct customer service. Six American Gas Association (AGA) member companies are among the utilities that received the highest marks in E Source’s Utility Social Media Survey. The top 10 were selected by their peers as being leaders in social media.
AGA is thrilled to congratulate the following companies:
Survey respondents were especially impressed with Avista Utilities’ blog, ranked at the top of the list, for tackling rate cases and customer concern, as well as their man-on-the-street interviews.
As seen during the devastating storms along the Mid-Atlantic region this June, Twitter was the best way for utilities to communicate real-time service outage updates. Customers also turned to the Twitter to ask questions and report outages in their neighborhoods.
With Facebook exceeding 900 million users and Twitter reaching 400 million tweets per day, according to Forbes.com, utilities will continue to engage their customers in new and innovate ways.
To learn more about the top utilities using social media, click here.