AGA’s new natural gas video award

August 6, 2009 by Dan Gibson · 4 Comments, leave one of your own
Filed under: video

Video. We all love it. Admit it. You do, too. Don’t be embarrassed. I promise I won’t tell anyone. It’ll be ok.

A couple weeks ago I got pinged at least a dozen times about a certain video. People sent me links through email, Facebook, Twitter, etc. You know the video in question. I’m sure you got them, too. We weren’t alone either. The video is creeping up on one million views and that doesn’t include different versions or embedded ones.

According to YouTube people are watching hundreds of millions of videos a day and uploading hundreds of thousands of videos daily. In fact, every minute, ten hours of video is uploaded to YouTube. Facebook estimates that more than 10 million videos are uploaded by users each month.

Yep, everybody loves video.

One of my first interactions with AGA members was at the communications and marketing meeting last fall. As I was preparing to give my presentation on blogs, a ton of people came up to me with last minute requests. “Can you show our new commercial during the break. We’re really proud of it.” Or, “We’ve got this video that we think the group would like.” And so on. All of them were well done. I’m sure anyone there that day still remembers the polar bears.

Over the past year we’ve seen those great videos keep coming. From member companies to our partners, we just saw some great work telling the natural gas story. The story that we need people, including legislators, to understand.

One of my favorites. I may have to recues myself when this one comes up for voting.

People talk about vision all the time. Here’s a vision for you. We are going to build a place that holds all the best videos that answer the question “Why is natural gas so great?”

Here’s what we’re going to do.

AGA is putting together a contest. Anyone is eligible and can submit a video by leaving a link to the video in the comments below or emailing me at dgibson@aga.org. We’ll need to get your entry by August 31. We’re going to separate the videos into categories (safety, natural gas, natural gas utility) and select a group of finalists that will be voted upon on this blog by our readers. The winners will receive:

An award to commemorate their achievement
Free registration (up to two people) to the AGA communications and marketing meeting with an opportunity to speak about their experience making the video
A spotlight profile here on True Blue Natural Gas
An official AGA press release recognizing them to our media contacts

Most of you have already done the work. This is just a chance for recognition for that hard work. It’s also a chance to shine a spotlight on the natural gas industry. In a world where video can catch fire, AGA is looking for our natural gas video that can go viral. Help us find it.

Ugh…I can’t resist. Enjoy.

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Comments

4 Comments on AGA’s new natural gas video award

Darius Sokal on Tue, 25th Aug 2009 9:13 am

Hi Mr. Gibson.

I’d like to enter our video showcasing the energy-efficient, state-of-the-art natural gas technologies in the Union Gas Regional Centre in Burlington, Ont. into the AGA video contest. Here’s the link to the video:

http://www.uniongas.com/business/videos/index.asp

Best Regards,

Darius Sokal
Union Gas Ltd.

Dan Gibson on Tue, 25th Aug 2009 11:22 am

Thanks Darius.

Robyn Clayton on Thu, 27th Aug 2009 4:12 pm

Hi Dan

Southwest Gas would like to enter our safety video into the AGA video contest.

Southwest Gas took a unique approach to telling the the well-known, Call Before You Dig story. Positioning our key messages and safety facts within a fun, short TV episode – in which the comical, fumbling host interacts with real employees – our excavators and contractors can now be both entertained and educated through our new “Doin’ It Right” DVD.

Robyn Clayton on Tue, 8th Sep 2009 11:30 am

http://www.youtube.com/watch?v=mYEcaxsoZE8