Utilities Building Brand Trust Among Residential Customers
According to a recent study published by Cognet Energy Reports, trust in utilities from residential customers continues to increase. The score for brand trust increased by 29 points over the 2014 score to 685 (on a 1,000-point scale), according to the Residential Utility Trusted Brand & Customer Engagement study, which also measures the overall customer engagement relationship. Brand trust is comprised of six factors: company reputation and advocacy, customer focus, community support, communication effectiveness, environmental dedication and reliable quality.
Multiple American Gas Association (AGA) members were among the most trusted natural gas and combination utilities ranked in the study, achieving top regional designation (or top two in region) and a brand trust score above the utility average of 685. AGA is proud to congratulation the following members:
Combination (Natural Gas & Electric)
CPS Energy – 748
Northwestern Energy – 688
Delmarva Power – 689
The results of the study were taken from a web-based survey among residential electric and natural gas utility customers of the largest 125 utility companies in the U.S., based on residential customer counts. Among the factors composing brand trust, customer focus, as well as company reputation and advocacy were key drivers and improved the most over last year, according to the study.
AGA utility members deliver clean and affordable natural gas to more than 177 million Americans, and work consistently to enhance safety and reliability, strengthen and grow our country’s infrastructure, improve our environmental footprint, and give back to the local communities they serve – some as many as 100 years.
To learn more about the 2015 Residential Utility Trusted Brand & Customer Engagement study, click here.