This past Monday, August 11, marked the Common Ground Alliance’s (CGA)’s annual National 811 Day to promote safe digging awareness and the Call Before You Dig campaign. Excavation damage continues to be the leading cause of pipeline incidents in the United States, though improvement is being made thanks to outreach efforts on the part of local natural gas utilities and other stakeholders.
Every year, as part of their commitment to safety, AGA’s member companies, the local natural gas utilities of America, educate customers and community members throughout the nation about the importance of locating pipelines before starting construction projects, planting or undertaking any kind of digging activity. Here are some highlights from the many activities that took place earlier this week:
- Baltimore Gas & Electric lit up downtown Baltimore with an impressive 811 window light display.
- Consumers Energy took to social media to share a cute image of a dog digging a hole in the ground, to remind customers to call 811 before beginning any digging projects, big or small. One Facebook fan commented that she had never heard of 811 prior to the posting.
- Atmos Energy teamed up with Texas 811 to hold the first 811 Day Extravaganza in Plano, Texas. More than 100 city officials, EMS workers and firefighters participated in hands-on digging demonstrations and roundtable discussions focused on safe digging practices. Watch video footage from the event here and view a photo gallery on Atmos Energy’s Facebook page.
- Columbia Gas of Virginia kicked off the week by participating in several National Night Out events across the state, as well as Home Depot events, promoting 811 and pipeline safety. They also reached out to the public via customer emails, radio and digital ads, and a press release. Employees enjoyed 811 cake during meetings dedicated to safety.
- Xcel Energy created a new and unique Call Before You Dig video and promoted it on YouTube and across their social media pages. The video, featuring a bearded fairy dressed in cut-off shorts and a tutu,received more than 1,600 views and the Facebook posts reached more than 136,000 people in less than 24 hours.
- At Nicor Gas – AGL Resources, staff members partnered with the Aurora Junior Woman’s Club to present an 811 Day Flash Mob in front of the Cloud Gate sculpture (a.k.a. “The Bean”) in Millennium Park in downtown Chicago. Over 50 dancers performed “Bright Lines” to the tune of Robin Thicke’s hit-song “Blurred Lines.”
Can’t wait another year for 811 Day? Every April is National Safe Digging Month(NSDM). Many utility companies air PSAs and TV spots, and carry out social media campaigns to promote safe digging, especially during planting season. In the meantime, you can make sure to urge your customers, friends and family to make the 811 Promise. Let us know about your future Call 811 activities in the comments section below. We’d love to hear what your utility has in the works!