AGA members attend our many conferences and summits to share best practices on everything from pipeline safety to enhancing shareholder value. AGA shares best practices with other trade associations as well.
Dave and his board members also use it in speeches and Powerpoints. He used similar playbooks at the Electronic Industries Alliance and the Alliance of Automobile Manufacturers. He tells us it helps create message consistency and establish a common set of facts for the industry. It also forces the organization to make sure its message and info are up to date and articulate its priorities: “When I came here, there was tremendous information throughout the organization and the industry; I just didn’t think we had it in one place.” Now it is.