Dan Gibson Making of the natural gas commercial

I got a lot of great feedback on one of my favorite videos from last week so I decided to post a follow-up on the efforts what went into making that video from LovoFilms.

You can watch the “making of” video below to see the time and energy that went into the shoot. I enjoy watching the director’s face light up as he talks about the creative concept for the film. In his words:

  • The story is simple, visualize the warmth of natural gas by wool.

There was a month of preparation just gearing up for the shoot. The shoot itself took 4 days and night to shoot, with a professional crew of more than 40 people. They used both live and stopmotion with 4 different cameras. It’s amazing the amount of detail that went into the video and I enjoy seeing all the positive energy in the “making of” segment below.



Dan Gibson

About Dan Gibson

Dan Gibson has lived on the web for more than 14 years. His travels have included the IEEE Computer Society, United Rentals, the National Association of Workforce Boards and the Society of Competitive Intelligence Professionals to name a few. The different perspectives he has gained from these various roles has enabled Dan to have a comprehensive view of the web, and the messages and conversations that happen there.
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