Guest Blogger: Sarah Holsapple, Media Relations/Spokesperson, Citizens Energy Group
After a year of hard work, AGA member utility Citizens Energy Group launched a new and improved website last month. The new site is receiving rave reviews from both customers and employees. While the website has the same URL as our previous site, CitizensEnergyGroup.com has a brand new look and feel. Before I explain the features of the new website, let me provide some background as to why Citizens developed it in the first place.
In early 2013, Citizens began an initiative we dubbed Voice of the Customer in which we proactively sought feedback on all our business practices, including our website. Through dozens of conversations, customers told us we needed to improve the design and navigation of our site. With customer service being a top priority at Citizens, we took their suggestions to heart.
- Fewer Clicks - Whether you’re looking for conservation tips or a link to pay your bill, our new website will get you there faster by offering just five category choices: My Account, My Home, My Business, Our Company and For Partners.
- Personalized Dashboard – Our new customer dashboard provides links to customers’ current and previous bills. The dashboard also provides quick links to important topics including payment options, starting and stopping service and conservation tips.
- Mobilization – In this day and age when many customers access our site on mobile devices, we’ve designed the site to be optimized for any screen size: smartphones, tablets, laptops and desktop computers.
- Convenient Communication – Over the next year, Citizens will add even more functionality allowing you to enroll in budget billing or to make flexible payment arrangements. We’ll also let you choose how you hear from us whether via text, email or by phone.
Citizens promoted the new website, designed in-house and built by Bitwise Solutions, Inc., through a press release, an email to customers and various forms of social media. Our customers have been pleased with the change and are commenting about how easy it is to pay bills on the new site and how quickly they can find information. When it comes to interacting with customers, Citizens’ website is one of our most powerful tools. Now that this tool is updated, easy to access on any device and user-friendly, we’re proving to customers that their voices are being heard.
Has your utility’s website recently gone through a redesign? Let AGA know in the comments section below.